In today’s digital world, all businesses must stay abreast of and use the most current forms of marketing available. Did you know that digital marketing efforts reached $43 billion in the United States this year?
If your industrial company seems to be losing out on new clients, it’s time to take a closer look at your marketing strategy. Here are four tips industrial companies should use to make digital marketing work for them.
Get Familiar with YouTube
Sure, teenage girls go to this popular social media site to watch fashion haul videos, but local consumers from all over watch videos marketed by companies from all industries. Want to reach a demographic of audiences you haven’t roped in yet? More millennials in today’s world watch YouTube then traditional television networks. To show your knowledge of your trade, launch a YouTube channel for industry how-to’s and Q&A sessions with customers.
User Generated Content
More folks in today’s digital society trust content shared by friends or family in their social networking circles more than any other type of recommendation. A great way to start your own user generated content (UGC) feed is to utilize the power of social media contests and campaigns.
Have customers share a picture of themselves with your company’s logo or employees on Instagram or a Twitter update telling the world about their favorite aspect of your business’s services, such as using hoist cranes, with a correlating hashtag. This will get the word out about your company and motivate more people to share tweets, statues, and pictures.
One of the easiest and most effective ways (not to mention affordable) to promote your industrial company online is to create a blog. A blog is the perfect online marketing platform because not only can you showcase your expertise by writing informative articles, but you can also use it as a social hub to direct viewers to your different social media accounts, including YouTube, Twitter, Facebook, and Instagram.
One of the most important aspects of social marketing is to actually interact with your audience. This helps to build a rapport with them, as well as to increase brand trust.
To do this, ask questions on your social media feeds to encourage viewers to answer and get in on the conversation. You can also feature giveaways, promote contests, and have exclusive savings and coupons on your site.
Social marketing can be used by virtually any type of company to promote their biz. If you follow the aforementioned tips, you will be able to draw more clients into your social circle and boost not only your online presence, but revenue as well.