Starting a business from scratch puts you in a fantastic position to be able to outfit your operation with the best technology for you. However, many small businesses don’t choose the best technology because they try to go frugal in the wrong arenas. Instead of trying to “make do” with subpar technology, this is the time to set your foundation.

tech startup

For example, getting the right in-memory database services from day one can drastically improve your analyses efficiency. If you’re not a techie company yourself, bring a consultant on board that has your best interest at heart (and isn’t working for a tech company). However, here are a few tech musts to check off your list:

1. A responsive design website

Shockingly, most small businesses in the US don’t have a website at all, let alone one with responsive design and/or mobile readiness. If you’re concerned about mobile readiness, consider the iMedia Connection checklist for mobile readiness and see if you’re prepared. For some startups, responsive design is enough and naturally takes care of mobile readiness.

2. Cloud storage

Don’t start your business on an anti-green note when there are so many great and free options for cloud storage. You might even be able to swing a virtual office or telecommuting, which Entrepreneur touts as a great benefit for employers and employees alike. As an added bonus, you’re saving the planet and saving big cash along the way.

3. SEO and LSEO

Search engine optimization (SEO) and local SEO (LSEO) is crucial for all businesses of all sizes. That’s what helps your ranking system in search engines and, increasingly, on Amazon. It’s especially helpful for businesses that are in niche industries or have specializes keywords that aren’t highly competitive. Remember that SEO isn’t just for the big boys.

4. A good web host

Not all web hosts are created equally, and while you might get a decent host for free (there are a lot of them), sometimes you really do get what you pay for. A good web host guarantees over 99 percent uptime, has around the clock support, and a data center with optimal protection. Spend some time comparison shopping web hosts and don’t just go with a name you recognize or the first offer you find.

Technology is crucial for all businesses (even if you make Amish furniture). Get the right tools in your corner from the start and there will be a lot less “fixing” down the road.

Originally posted on December 13, 2014 @ 8:35 pm

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