Here are some more compelling reasons to improve your online presence.

Save money on printing and distribution costs.
If you are operating “offline,” the chances are that you spend a considerable sum on printing and distribution costs. This is because the traditional method of marketing involves paper and then physical distribution – either through post or manual distribution. Either way, you have to shell out money to get the job done. This happens with each issue of a newsletter or a flyer.

When you decide to maintain a web site or a blog, though, you would considerably lessen these costs. How so? Of course, you would have to spend some money on the setting up of the site as well as the maintenance. The cost is much lower than the traditional method, though. With a blog, you need only to post entries and make use of the existing technology to distribute your new entries without having to spend a lot.

Get wider exposure for less cost.
Information on the Internet is available to anyone anywhere in the world. Think of your blog as a “free” means of getting the publicity that you need and want. All you need to do is work on your blog and make sure that you reach as many people as you want to. This means crossing physical boundaries – the potential is limitless!

Operate 24/7.
Business hours offer limitations but they are necessary. You can open a hotline which customers can reach 24 hours a day, 7 days a week but the costs may be beyond your reach. With a web site or a blog, however, customers can seek the information they need anytime they need it.

Originally posted on January 4, 2008 @ 9:43 am

Advertising, Benefits, Blogs, Business, Marketing

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