People like ideas that are easy to remember. When it comes to blogging for business, there are countless ideas that could help one to improve on his activities. I like Tom Pickâ€™s take on the concepts for effective business blogging. He used a pattern that makes it easier for all of us â€“ the Four Ps of Effective Business Blogging. Letâ€™s take a look at them ourselves and see if we can add our own input.
According to Tom Pick:
The number one reason, by far, that blogs fail is that they aren’t maintained. The blogosphere is littered with dead blogs that haven’t been updated in three, six, twelve months or longer. They’ll still pick the occasional search hit for an obscure phrase, but no one links, subscribes or offers comments to them.
I totally agree. I couldnâ€™t find exact figures on how many dead blogs there are today but I am sure that there are tons of them. There are various reasons as to why dead blogs come about and I am sure that one of them is the lack of persistence. Many people jump into the blogging bandwagon with very high expectations and when these are not met within a month, they give up.
You see, blogging is not a short term activity. It takes time â€“ certainly more than a monthâ€™s worth of work. The solution is quite simple â€“ when you start a business blog, make sure you understand what it entails and stick to it till you get the results that you are aiming for.