Blogging is one of the ways to exploit the way that information is being spread all across the world today. Corporations and big businesses who pay large amounts of money to people who do their public relations work can actually save considerable amounts just by engaging in blogging. Here are some thoughts on corporate blogging that can make the whole process easier and more streamlined.
Bloggers should know what they are doing
Just as PR people are trained for their jobs, people who blog for the corporate business blog should know the ins and outs of this task. It does not mean that they have to go to blogging school (if there is even such a thing), it just means that each blogger should know what the limits are. Corporate blogging is a bit more sensitive than personal blogging as the former is basically representing what the company is all about. One misstep can cause the company a lot of damage.
The idea is for your company to have a clear set of rules and guidelines when it comes to blogging. In this way, you can prevent any mishap from happening. You can even use your PR department for this.
Fake blogs may not be the best option
What exactly is a fake blog? They are still blogs, make no mistake about it, but what happens is that this kind of blog is basically set up by the PR or marketing department solely in order to promote a specific product or service. The person behind the blog is not real. This happened a year or so ago when Sony created a fake blog under the pretense of a teenager who wanted a PSP for Christmas. The results? People were outraged. Blogging is based on the principle of authentic information. Engaging in fake blogs is very risky and just might ruin your foray into the blogosphere.
(to be continued)