This news may be a bit late. At first I figured it must be another of those chain mails that want to ruin the reputation of most successful companies today such as Cadbury, Nestle, or Kelloggs, so really didnâ€™t pay attention to the email from my best friend. What really aroused my curiosity the more was when I heard about it again from my friend, asking me if there was any truth to this rumor that has evidently been made minimal to avoid wrecking the brand name of one of the well known chocolate manufacturers of today, Cadbury.
It seems that there was an issue regarding a certain batch of production that had to be recalled due to some leakage in one of Cadburyâ€™s manufacturing plants in Herefordshire where possible contamination from a leaky pipe which was secreting Salmonella.
For the record, SalmonellaÂ is a bacterium that can cause diarrhea illnesses in humans as well as fever and abdominal cramps 12 to 72 hours after infection. While the government health offices ruled such an infection as minimal, it is believed that Salmonella does not have a minimal alert level, thus contracting it will surely be a big blow towards the long and good name of Cadbury has enjoyed over the years.
Most people would ask, is there any truth to this claim? Is it a form of killing one brand for the purpose of getting further attention from the public? Whatever the reason may be, it is quite risky. The way I see it, it only comes one of two ways, truth or strategy. To date, there has not been any follow up to this claim, killing all rumors towards it. But the power of email, blogs and articles about the said issue is far greater than mere hearsay. For chocolate loving people, this becomes a reason for concern on their part. Even if the issue dies down, attention has been made, but brand reliability and loyalty will surely be severely affected an opening that their near competitors will surely take advantage of.
Here are more excerpts on this article: Cadbury Salmonella Scare Probed
Originally posted on August 6, 2006 @ 11:44 pm