If there is anything that business and corporate bloggers should know, it is that we should learn from those who are doing it and doing well. Ever heard of Nuts About Southwest? It is the corporate blog of the renowned Southwest Airlines. Their description:
Nuts about Southwest is all about our Employees, Customers, airplanes, and airports. We really are Nuts about Southwest and we hope that our Readers will share that passion by posting their own comments.
That in itself is quite encouraging and stimulating for their readers, isnâ€™t it? You should make your About Page substantial and relevant with your readers â€“ you can start with something like this.
More importantly, though, the blogging policy of Southwest Airlines includes the reviewing of each and every entry before it is posted. How does it work? So they have different bloggers coming up with their own posts. Before these are uploaded and published, one of their two top people in PR and communications takes a look at the written work.
It is nothing new, really. Most successful corporate blogs follow this in practice. It helps keep the blog in focus and avoids potential problems with regard to content (and the reaction it may elicit) in the future. More so, it goes to show that there is indeed protocol and there are processes that are being followed in the world of corporate blogging. You just donâ€™t do it by slapping and dashing posts as you like.
How about you, do you review your business blog entries before they go live? I should hope so.