It is usually strange how a product, initially seen to become a flop, suddenly makes a sudden turn around once different people try it out. This product, the Chin Chin Power Bit Sports Drink, something that was seen to be doomed, suddenly has become in demand, and the good thing about it is that people are not content to consume one bottle alone. For the record, one bottle is 500 ml already and as predicted, if placed towards its consumers, the sporty type and athletic people, the drink was formulated as forecasted.

Strange but sometimes, it takes a person to penetrate all the markets first before passing judgment. Psychology and attractiveness are not enough to truly build on a product preference. It is really more on how it is given exposure and hype, boiling down to the marketing approaches and business strategies that are being employed.

Here are some articles to help out people in avoiding their product or service from becoming flops in the market:

How to Avoid being a Marketing Flop
Cost Tools in Marketing Strategies

Originally posted on May 7, 2006 @ 11:32 pm


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