In operations, determining the proper workload for key departments and personnel in a company is key to be able to properly maximize potential and allow efficiency towards rounding up the entire labor force and drive towards a common goal of productivity.
Multi-tasking is only normal for companies that have low budget allocation for operations. However, a lot has to be said on the level of competency and consistency that they perform. Entertaining thought of moving out of focus, or even probable burn out in these cases is an expected output. A person can only do so much and trying to take on various tasks in one sitting will eventually take its toll on people who are in it just to ensure that the company retains its level of efficiency along the way.
Frustrations are only natural. Top management will surely expect more than just saving a penny, they are gearing for a profit making organization, something that they usually envision prior to actual launching and operations of their business venture. Time is also a key towards attaining such achievements but each component along the way should be properly monitored and assessed so that necessary modifications along the way will be indeed something that will be kept in control.