Hearing the word â€œFREEâ€? will always draw attention. For most businesses, the laymanâ€™s term will be giving away free items without anything in return, thus incurring additional costs and expenditures. For the consumer, this would mean a promotional gimmick to which they can be able to expose their product or service to gain attention and soon capture a certain portion of the market, leading to brand building and awareness.
A lot of this has to do with the usual psychology approach that most people garner today. Discounts, free items, and free gifts, these are all attraction seekers and for most companies, while losses will be a given, it is a gamble on their part, something that is usual in most businesses to move on the right direction.
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Originally posted on May 7, 2006 @ 9:25 am