Sometimes it seems like the hardest thing to do when it comes to setting up your website or blog, or coming up with an SEO campaign, is picking the right keywords and keyword phrases that will help find your business and your pages. While it may seem hard, it doesn’t have to be.
There are plenty of tools out there that can help you determine what keywords you should be using. A couple of those tools include your own brain and the people you are working with as your team.
Brainstorm Your Business
Your first step should be taking some time to write down words that are associated with your business, and what you want people to know your business does. Keywords don’t have to simply be one word either.
Examples could be, if you run a virtual web design business, starting with just that. “Web design,” and “virtual web design.” Then you could expand to something special you offer people, like “unique web pages.”
Find Out What’s Trending
You can also take the time to search the web, and different search engines, and find out what is trending right now on them. It could be the latest celebrity scandal, the latest viral meme, or something about presidential candidates. Find out if there is a way to use some of these trending topics in a blog post or two so that you can attract some different types of crowds.
Check The Keyword Tool
Once you have a list of possible words and phrases, you may want to take a visit to a keyword tool, Google has one. In here you can type in your chosen keywords and phrases and find out which ones are still being searched, and how much competition there is out there. If hundreds or thousands of sites are already getting found for those keywords you may just get lost in the shuffle, but you also don’t want to pick words that people don’t even search for.
Look At Last Year’s Popular Words
Look into the previous year’s top searches on search engines. What did they revolve around? How can you use that information to ensure that you will be covering the most popular topics on your blog and website this year so you can be found?
It never hurts to look at history to find what might work, or what might not. Keywords can be fickle friends in the virtual word, so the more you know about them, and the ones you want to use, the better your chances of being found when someone searches them!
The most important thing is that you make sure that you are giving people interesting content that is knowledgeable, factual, and easy to reduce. Don’t reduce yourself to keyword stuffing. It will backfire.