Now wouldn’t you want to be part of this network? I believe that any business blogger would jump at the chance to be included in the new blog network that Forbes has launched. It is not that easy though. Based on the news report by Brand Republic, it seems that not everyone can join Forbes’ new baby:
Participation in the blog network is by invitation only and Forbes said that all blogs are vetted by its editors to ensure appropriate content and that it is in keeping with the Forbes editorial brand.
According to Forbes, the launch of the network is recognition of the growing importance that blogs and networks of blogs have within the media landscape.
Jim Spanfeller, Forbes.com president and CEO, said: “There is no denying the growing importance and influence of blogs within the media landscape. Forbes.com can ensure advertisers are reaching a hard-to-find and very desirable audience within safe, well-lit environments by exclusively inviting ‘best of breed’ business and investing bloggers to our new Business and Finance Blog Network.”
I think that instead of being detracted, business and finance blog owners should see this as a challenge. It is true that it will not be easy to become part of the network but IF one reaches that goal, then it would be a huge achievement in itself, don’t you think?
Originally posted on March 26, 2008 @ 12:32 am
