Not all consumer goods or services will be fit for a given market. Comparison towards other similar products of a lesser quality cannot be discounted as well, and this will eventually provide headaches for most people in any environment they find themselves in.
Successful companies can do better by finding their niche in the market that they are targeting. While the consumer behavior cannot be immediately influenced nor controlled by most people, resorting to various tactics that can help entice consumer demand would be the best option for most people. This is what makes marketing interesting, it can be compared to a game, where if a move is not totally studied, chances are, the probabilities of success will significantly deteriorate.
That is why most companies would play it safe at first, preferring a conservative overview of plans to be executed. Strategic planning cannot be completed in a day and this is something that most companies know will take time. Proper planning, deliberation and presentation to get the approval and support of the other key sections of a company is a must, and the total cooperation and understanding will make all the difference in the world for most people.
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