I think that the previous post was pretty convincing, wasnâ€™t it? What better motivation than considerably less cost for marketing? Of course, there is always a downside to everything and email marketing is not exempt from this. I am not out to dissuade you from utilizing email for marketing purposes â€“ far from it. I just want to provide an objective point of view as much as possible. So here we go with the potential disadvantages of email marketing.
I have mentioned this before â€“ email can easily become spam. I am sure that you have had your own experiences with spam. You probably dislike spam with a fervor â€“ just like any other individual. However, this topic is not as clear cut as we would like it to be.
What constitutes spam? For some people, spam is basically any unsolicited email. And they take action against this kind of activity. Now, if your emails are unsolicited and sent in bulk â€“ and this would seem to be the route to take for email marketing â€“ you just might find yourself being labeled as a spammer.
This is one complexity that you have to consider when choosing email as your medium for marketing. One way to avoid being labeled as a spammer would be to include a double opt-in method. Wikipedia describes this as â€œa method which requires a potential recipient to manually confirm their request for information by clicking a unique link and entering a unique code identifier to confirm that the owner of the recipient email address has indeed requested the information. Responsible e-mail marketing and autoresponder companies use this double opt-in method to confirm each request before any information is sent out.â€