Bad press is a fact of life. In spite of the fact that you are a well established company worldwide (or come to think of it maybe because of this fact), you can still get bad publicity. Of course, being a small company does not make you exempt from this possibility as well.
More often than not, there are two ways of dealing with this problem. One is to sit it out and ignore the allegations. If this is not possible, then companies have to give their own side of the story. This would entail PR firms and a lot of expense.
Yet there is another solution â€“ blogging.
Letâ€™s imagine a scenario wherein an â€œindependentâ€ entity conducts a study one some of your products or services and they find something to criticize. Normally this should not be that big of a concern â€“ we should be open to criticism. But letâ€™s say that the results of the study are totally unfair, somewhat untrue, and gives a deceptive picture of your company and your products or services.
If you have a business blog up and running, it would be an easy matter to post an entry refuting the allegations against you. More so, you could easily refer to previous posts that could bolster your case. Even more importantly, your readers â€“ who we assume are your customers as well â€“ would be part of the whole thing. They probably follow your blog already and know the real deal. They would probably even throw in their 2 cents worth.
Get the picture I am painting here?