armor defense
Bad press is a fact of life. In spite of the fact that you are a well established company worldwide (or come to think of it maybe because of this fact), you can still get bad publicity. Of course, being a small company does not make you exempt from this possibility as well.

More often than not, there are two ways of dealing with this problem. One is to sit it out and ignore the allegations. If this is not possible, then companies have to give their own side of the story. This would entail PR firms and a lot of expense.

Yet there is another solution – blogging.

Let’s imagine a scenario wherein an “independent” entity conducts a study one some of your products or services and they find something to criticize. Normally this should not be that big of a concern – we should be open to criticism. But let’s say that the results of the study are totally unfair, somewhat untrue, and gives a deceptive picture of your company and your products or services.

If you have a business blog up and running, it would be an easy matter to post an entry refuting the allegations against you. More so, you could easily refer to previous posts that could bolster your case. Even more importantly, your readers – who we assume are your customers as well – would be part of the whole thing. They probably follow your blog already and know the real deal. They would probably even throw in their 2 cents worth.

Get the picture I am painting here?

Benefits, Blogs, Business

2 thoughts on “Blogging: A Defense Against Bad Press

  1. While I agree with the argument that blogging provides a way to fight bad press, here’s the real question that I’d like to propose: With the blurring line between traditional media and this new generation of writers/bloggers, how do we make sure that the new breeds (bloggers), or rather the collective new media (old and new) don’t fall to the same trap that put the darker side of traditional media to where it is now? Yellow journalisim, over-sensationalism, bias, and other issues – will the “wisdom of the crowd” survive these? Or are we seeing one bad apple being replaced by another one that is just as bad, or maybe even worse?

  2. Interesting thought – a bit pessimistic, though, isn’t it? However, I do see your point and if bloggers throw away their sensibilities and idealism, then the picture you’ve painted is not far off…

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