In the previous post, we took a look at blog directory submissions – what they are and how they work. In this post, let us focus on the advantages and benefits of using blog directory submissions. Are they really necessary to increase your online presence or are they merely one of the many stunts you find online? Read on to find the answer to this question.
One of the most important things about blog directory submissions is that there is a direct correlation to search engine rankings. This is because of the fact that the more (relevant and legitimate) links that you have, the better your search engine rankings will be. It is actually similar to the conventional referral system. The more referrals you have, the more popular you are. When it comes to your blog, the more links that you have, the higher the chances of people visiting your site. In the end, this is what you want, right? You want more people to know about you and your blog and for them to actually click on that link and visit your blog.
More so, when you submit your blog to a directory, it will be easier for search engine spiders to find you. They only need to crawl through the directory (or directories, for that matter) that you belong to and they will easily find you. That could also translate to higher search engine ranking.
Another benefit is that people actually manually browse through blog directories, looking for blogs that fit their needs and preferences. That is why the categories in blog directories are important. People know what they are looking for and look at the relevant category. This will increase your chances of getting click through traffic – again, increasing the visits to your blog and exposing potential customers to what you have to offer.
Originally posted on February 8, 2008 @ 11:29 pm