In addition to doing amazing work with whatever it is that your business does as a direct product, there are also tons of other ways to make your business look good. Because, especially in the digital information age, you have to appreciate perspective and perception just as much as anything else.
So, five examples of ways to help your business’s appearance are going to be things doing charitable work, having free resources available on your businesses website, being active in your community, paying attention to fringe details, and keeping social branding in mind.
Do Some Charitable Work
Think of the business people that you know of that do charitable work. Mark Zuckerberg, Elon Musk, Tim Cook, Guy Kawasaki, Brad Nierenberg – and not to mention all the people in sports that have businesses that work with charity as well, like Alex Gordon, LeBron James, and hundreds of other. Charitable work is one of the simplest ways of making your business look like it’s not just out for itself!
Have Free Resources On Your Web Site
It’s great that you advertise yourself on your website. But if people are just looking for information and are not necessarily looking to buy anything, you can still capitalize on some good faith information-giving. There are tons of legal websites that have incredibly detailed information on them about the law. This is an amazing way to prove to potential clients that not only do you have a great business on a customer level, you’re also looking to elevate the conversation and improve the overall discussions of the internet at large.
Be Active In Your Community
It doesn’t matter if your business is in a small community or a large city, the more active that you and your coworkers are, the more physically visible you are, the more you’ll be trusted by the people in your proximity. And if you give the impression that you’re out at community events in order to participate with other people, and not just toot your own horn, then that selflessness will be noted as well.
Pay Attention To Details
Details can be more important than general aspects of business work, depending on your situation. Imagine going into a store and seeing dirt on the floor, and employees that are sloppily dressed. It wouldn’t even matter what they were selling or how good they were at their jobs, those external details can be a wicked bad first impression on your company.
Keep Social Branding In Mind
Social branding is all about making sure that you have a consistent and positive presence on the major social media channels. It doesn’t take a lot of effort to have a decent Facebook page and a decent Twitter feed, so those are the two places that you should start.