It is undeniable that social media is a powerful marketing tool that can help boost sales and gain more customers. As such, businesses regardless of size should, by now, be embracing social media and using it as part of their marketing strategy.
With the internet as the information superhighway, promoting products and services online will continue to be popular moving into the future. And the use of social platforms definitely provides great benefits.
Here are simple and easy ways to ensure success when marketing on social media.
Choose the Right Platforms
When using social media platforms, it’s best to choose only a few that you use consistently. A maximum of five is ideal. Keep in mind that you will have to be on these sites on a regular basis in order to reap its benefits. But if you have no staff to manage your social media accounts, the better option is to limit your presence on three platforms at the most.
If your company has a budget, you can hire a freelance blogger, remote staff or virtual assistant who can manage your social media accounts in the comfort of their homes. You can advertise your paid blogging jobs on various jobs sites online.
Post Timely and Regularly
An important step to take when using social media is to find out the best days and times of the day to post updates that can reach your target audience. Weekdays from Monday to Friday is best while the times between 10 a.m. and 4 p.m. are ideal for posting status updates. To make sure that you’re doing the right thing and reaching your target market, find the time to research about this.
It’s a fact that people are visual which means they get easily attracted to photos than text. For this reason, businesses should use various types of images when posting status updates to gain more followers. Other than the usual photos, you can also utilize infographics that include useful information as well as short video clips. For videos, use those of high quality or better yet, those done by professionals.
Engage With Customers
Interacting with your target audience is a must. But beyond telling them about your products and services, be sure to engage with them and reply to their queries or feedback. Keep in mind that communication is always two-way. Make sure as well to check for comments, questions and feedback regularly so your audience will feel valued.
It is also a good idea to use analytics tools to know how your social media presence, engagement and campaigns are faring. Social networking sites normally have their own analytics functionality that you can check every now and then. However, you can always use a third party analytics tools notably if you want to check more aspects of your social media presence.