Nearly every business has a logo or brand of some kind. From images to fonts, business owners set out to differentiate themselves from the competition. Although the most common places to use this logo is on business cards and letterhead, there are many other places you may not have considered. People will recognize your business by this image, and you want to be visible in as many places as you can find. According to Boss Litho, you can put your branding on everything from footwear boxes to consumer electronics. Where are some other areas that can proudly display your graphic?
Favicon for the Website
Some people don’t consider how monumental a favicon can be for the business. These tiny images are placed in web browsers which many people recognize. For instance, most people recognize the blue box with a white lower-case “f” which stands for “Facebook.” Virtually any logo can be condensed into this small image giving visitors another way of identifying your company through graphics within the bookmark list.
Social Profile Images
Instead of a person’s picture for the company profile, use the logo. It’s not only more professional, but it can help others identify your social media interactions as a business. People are able to associate content and business practices the more often they see the company’s brand. For social sites that utilize a background, integrating the logo into that image can be beneficial as well. You want the image to be imprinted within the minds of those that visit as they will use it later to recall goods and services associated with the graphic.
Placing images within email signatures has been a common practice for many people for years. However, many new entrepreneurs do not incorporate this aspect until much later. By getting your brand recognized from the very beginning, you can increase the awareness of your product merely from the image. Since email is one of the most common forms of marketing, it only makes sense to include the image within your signature. According to Aaron Beashel of Campaign Monitor, “…building an email list is vital.” Applications such as Outlook make the process of adding the image easier than many web-based email providers.
Instead of a plain cardboard box, putting your logo on shipping containers notifies the receiving party where the goods came from. It can also help as a method of advertising during transit and other uses for the box. Those looking at the container could become interested and search the company brand online. By adding your website to the logo on the box, others can visit and possibly purchase goods. However, some businesses would rather keep a customer’s purchases private and choose not to go to such lengths for shipping materials.
In order to properly market your company’s brand, the logo should be placed on as many items as possible. Shirts, cards, envelopes, invoices, promotional items such as tote bag printing and more can adorn your graphic integrating the image with an individual’s memory. Explore the possibility of adding your logo to more than just business cards.
Originally posted on December 9, 2014 @ 8:15 pm