3 Ways to Encourage More Creativity Within Your Business

In order for a business to thrive in the modern world, there has to be a certain amount of creativity accelerating toward the future. However, for many busy businesses and employees, it can be hard to find the time to be creative and find new solutions to problems. But without this aspect of business, you could find yourself stuck while your competitors pass you by. So to ensure that your business is always progressing and that your employees always feel invested in your company, here are three ways you can begin encouraging more creativity within your business.

Make Time For Creative Thinking

As was mentioned above, it’s easy for many employees and businesses to get so caught up in the day-to-day work that they forget about making time to think creatively about the business. Knowing this, it’s crucial that you make the time within your company to encourage your employees to be creative. According to Giannina Smith Bedford, a contributor to BizJournals.com, one way you can help your employees make time for creative thinking is to give them downtime during the work day. This break from their normal tasks can allow their brains to think outside the typical realm of their job and get them really brainstorming new and exciting ideas.

Showcase Examples of Creativity

To foster ideas of creativity, it often takes being exposed to others’ creative ideas. Expanded thinking has been seen to take place around others who have expanded their own thinking. With this in mind, it’s a good idea for you to showcase examples of creative thinking within your company. To accomplish this, Alison A. Quirk, a contributor to the Huffington Post, recommends using something like a whiteboard, be it physical or virtual, to display creative thoughts from your employees. Once your employees are able to see the thoughts being created by others within the company, it may give them the inspiration they need to be more creative within their own sphere of influence.

Be Understanding About Mistakes

Arguably the biggest obstacle to thinking creatively is the fear of failure. While not all creative ideas will be winners, Marketing Donut reminds us that we must be tolerant of mistakes made through creative thinking if we want to have more creative thinking in the future. If your employees are afraid to share their ideas for fear of being ridiculed or reprimanded, you’ll have less and less creativity available to work with within your company. It’s only by embracing ideas and being understanding about mistakes that you can truly foster a creative spirit with your staff.

If your company could benefit from having more creativity woven into your business, use the tips mentioned above to help bring your employees to their next creative level.

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