While it’s always a good idea to have an overall marketing plan in place for your business, most businesses find that they’re better able to push certain products or services through targeted marketing campaigns. However, if you’ve never done a specific marketing campaign before, or your campaigns haven’t had the success you hoped for, you might feel lost in the planning and preparation departments. So to help ensure that you’re able to effectively strategize and execute your upcoming marketing campaign, here are three tips for creating a new marketing campaign for your small business.
Before anything else, the first thing you should do when laying out a new marketing campaign is to have a firm objective in mind. According to Susan Ward, a contributor to The Balance Small Business, your objective should be as specific as you can possibly get it. This includes writing down things like what metrics you’re trying to improve upon, what specific market you’re planning to target, and how long you’ll let this campaign run for. The more detailed you’re able to be in this beginning process, the more focused your campaign will be and the greater chance you’ll have at finding ultimate success.
Position Your Campaign and Brand Within Your Current Market
When brainstorming about a new marketing campaign, you’re going to want to be sure that you’re not just rehashing something that you’ve done before or, even worse, something that one of your competitors had done before. In order to protect your brand in this way, you’re going to want to do some research into what’s already out there and what hasn’t been tapped into yet. Once you have this information, Intuit QuickBooks recommends that you devise a brand positioning statement that will help everyone on your marketing team know exactly what you’re doing as well as make your messaging clearer for your audience.
Be Smart About What Tactics You Use
After all the cerebral work is taken care of, it’s time to get down to the nuts and bolts of your campaign by strategizing what tactics you’ll use to advertise. According to Caron Beesley, a contributor to the U.S. Small Business Administration, the tactics you’ll use will depend on the type of business you’re running and who your target market is. Keep in mind, however, that you should always diversify your tactics, never relying solely on one form of marketing or advertising. By doing this, you’ll allow your campaign to be seen by the maximum amount of people within your target demographic.
If you’re ready to launch a new marketing campaign for your small business, consider using the tips mentioned above to help you plan, prepare, and execute on this next push for more business.