A business blog can bring many advantages – that is the general consensus. Yet many times, this sweeping statement is not really backed up with concrete ideas and information. Here is one incentive for businessmen who are not yet fully convinced of a blog’s power to increase your presence online – a blog can position you as an expert in the field.
Before delving into how a blog can do this, let me answer another question: “So what if I can acquire expert status?†Isn’t it pretty obvious? Take any topic under the sun – say, English learning online. If the average person wants to know more about this topic, what does he normally do? Consult with someone he believes to be knowledgeable in the matter, right? In the absence of “real†people he can consult in “real time†what does he do? He goes to his computer and searches for reputable sources online.
Now if you have expert status – that is, if you gain that reputation of being knowledgeable in your field, you will have countless people knocking at your door.
So how can you acquire this status with a business blog? Simple, maintain an active blog with regular posts. Make sure that the content is updated and indeed accurate as befitting an authority in your field. Of course, you would also have to engage in some promotion so that your blog can be discovered by readers. If you are starting from scratch, your readership may be limited but with great content and proper marketing, you will be reaping the benefits before you know it.
Originally posted on September 4, 2007 @ 9:12 am
