In today’s business world, more and more companies are becoming concerned with the world around them and how they can have an affect for good. From educating your customers or clients to donating your time and money to a cause you believe in, businesses the world over can use their resources and influence to impact change in a positive manner. However, it’s easy to let this desire to do good fall by the wayside when you have your own business to run. So to help make your goals of being more charitable a reality, here are three simple ways your business can become more charitable.
Instill Charity In Your Business Model
If giving charity and being a charitable business is something you feel very strongly about, you should consider making charity a part of your business model. By putting charity at the forefront of your company, you’ll always be reminded that giving back is something important to your business and a great way for your company to be seen as a force for good. To best do this, YEC, a contributor to Forbes.com, recommends finding a way to be charitable that easily coincides with the core or brand of your business. By picking something that meshes well with what your business is about, it will be more seamless to execute on your plans and ideas for giving charity.
Begin Doing Small Charitable Acts
If you already have a business and are looking for ways to begin being more charitable from your current standing, one of the best things you can do is to start with small charitable acts. Tim Parker, a contributor to Intuit Quickbooks, suggests starting off with charitable acts like donating money, matching your employees’ current individual donations to various organizations, sponsoring an event for a specific cause, or volunteering with your employees. Once you’ve started the habit of giving charity, it will become easier and easier to make this a constant part of your business.
Get Creative With Your Donations
Giving some type of donation is one of the easiest and best ways to contribute to a charity. However, if you don’t simply want to give a cash donation, Jess Ekstrom, a contributor to Entrepreneur.com, writes that you can get creative with the ways in which you offer donations to various organizations. You may want to try donating a one-for-one with your specific products or services, donate a certain percentage of sales to a relevant cause, or give away your extra inventory to those in need. While you’re still helping those in your community with these donations, they may feel a little more personal to your company than simply giving cash.
To help your company become more charitable, use the tips mentioned above to make giving a core part of your business.