Niche blogging for business use is about creating a blog that will target a specific market being eyed by a business. Many businesses have found niche blogging as an effective component of its marketing aim. They have discovered that there is much sense in going right to the target so as not to waste time and resources.
Businesses can pursue niche blogging without significant cost. Since blogs can be opened and maintained for free, there is really nothing much to lose if businesses decide to try a blog platform. It also allows businesses to easily shift marketing strategies as dictated by the behavior of the market. This can be done without much adjustment since any change can easily be addressed by the creation of a new blog.
Even without a new blog, an existing blog can easily adapt through the gradual shift on contents. Business bloggers can also choose to treat each blog page as separate and stand-alone thereby allowing multiple marketing efforts to happen at the same time.
Any hope of business profitability emanating from the use of a niche blog lies in the success of getting the desired traffic. This can be obtained in many ways. Business blogs can make use of online directories, legitimate link exchange systems, and the built-in SEO systems of blogging platforms.
Businesses cannot afford not to have online presence. Effective online presence can be provided by niche blogs but it has to be used accordingly. It does not promise any miracle but it can be a start of a miraculously commanding presence.
About the Author:
Teresa blogs on a wide range of topics.
Are you feeling the pressure of a crowded niche? Do you think that you should move on to another niche? That may be a solution but if you really feel that your current niche is important to you, then you do not have to leave it. In fact, we talked about two things that could help you succeed in a crowded niche. Here are some other things that you can consider on your way to success.
Take advantage of the number of blogs in your niche
One of the problems that any niche blogger may have is to find his target audience. This is especially true for those who are in a sparsely populated niche. How do you find those people who are interested in your topic? In a crowded niche, you can let other blogs guide you. The chances are that the older blogs have already found the people who are interested in your topic. The more you participate in forums and comment in these blogs, the more you expose your own blog to the people who you want to be your readers. So do not despair because there are many other blogs in your niche. Instead, take advantage of that fact!
Thinking along the same lines, you can actually learn a lot from those established blogs in your niche. Do not see them as merely competition but see them as your guideposts. Study those blogs and find out what makes them successful. In this manner, you can also pattern your approach from them.
It is all a matter of perspective, really. Just because a niche is crowded does not mean that you cannot succeed in it.
Photo courtesy of wishymom
One of the first things that we talked about when we started this series on niche blogging is how to asses if a niche is already crowded. The idea was to choose a niche that is not too saturated. However, it does not mean that you should not enter a niche if it is already crowded. If you think that that niche is what you are best at, then by all means, create a niche blog focusing on that topic! Although admittedly, it could be more difficult to create a place for your blog because of the competition, there is still a chance for you to create a name for yourself.
One of the first things that you have to remember in order to succeed in a crowded niche is to establish connections. A crowded niche means a LOT of bloggers talking about your topic. This means that there are other bloggers out there who could benefit from you and vice versa. As such, making connections is one of the most important things that you could do to help establish your niche blog despite a crowded niche.
Another important consideration is for you to create a unique style and stand. In a crowded niche, this would be a little bit more difficult. With so many bloggers writing about the same topic, you just might run out of angles to present the topic. Then again, I think that combining your topic with your different ideas and points of view can always attract a specific audience. Pour all your energy into making your posts unique and you will have better chances of attracting readers.
(to be continued)
Photo courtesy e-chan
I was doing some reading on niche blogging and looking for tips from other people. I was a bit surprised at something I read at OpTempo. In a post titled Niche Blog Beginner Tips, jfc wrote:
Update Frequency Isnâ€™t That Important
The common train of social blogging thought is that you have to be constantly updating your content, usually on a daily or at least weekly frequency, or else youâ€™ll lose traffic. With a niche blog, updating daily isnâ€™t needed after the site has gained a degree of search engine traction. In fact, you may find that if youâ€™ve done things right by accident or design that your traffic will actually increase over time rather than decline even though youâ€™re no longer actively updating it.
I know it seems counterintuitive to those whoâ€™ve been doing social blogging. The thing is that over time Google begins to consider your site, due to the way your keywords are constructed and your link building exercises are done, an authority site on your topic. This, in turn, means youâ€™ll get an increasing number of valuable search engine visitors even though your core articles havenâ€™t been updated in a year and may be of limited utility.
I understand that your blog can gain search engine traction over time and that even if you do not regularly update your blog anymore, you will still get a lot of hits because you are already well established up in the SERPs. However, I think that this defeats the purpose of providing your readers with something new to read. In my mind, one creates a niche blog in order to address a need for information in that certain niche. If the most recent content was published a year ago, do you think that your old readers would keep coming back for more? I really donâ€™t think so.
What is your take on this?
Outsourcing is quite popular these days â€“ everyone is doing it. Should you? I think that if you do not have much time to create enough content for your niche blog, you should consider doing the same. Outsourcing comes in many ways. Let us look at some of them.
Invite guest bloggers to contribute
Guest blogging is one way of outsourcing. Basically, you get other bloggers to write for your niche blog. It is up to you guys how you work out the compensation, if any. The good thing about encouraging guest blogging is that it works both ways â€“ you get the help you need and the guest blogger gets the exposure that he wants. Just a note, you have to make sure that the person you engage as a guest blogger should be knowledgeable about your field. Otherwise, you might end up in the losing part of the deal.
Use multiple authors
If you are not comfortable with engaging someone to guest blog for you, try something else â€“ get close friends to help you out. Instead of having â€œguests,â€ have co-authors. Different blogging platforms allow for multiple authors so you can actually do this. Again, you have to make sure that they are as dedicated as you are to the project and that they are knowledgeable regarding the topic as well.
I think these are the two most cost-effective ways of getting some help for content creation. If all else fails and you are earning good enough, then you could hire staff bloggers to do the job.
Photo courtesy of oooh.oooh
So you do not like news blogging? Perhaps you do not like looking at the news too much and writing about it in your niche blog, thatâ€™s fine. There are other ways by which you can come up with content for your niche blog.
Some people also call this speedlinking. So what does this kind of post entail? It is actually simpler than news blogging because all that you have to do is to come up with a list of links to posts or articles that are related to your niche. Place the titles and the link in your blog entry and you are good to go. I would suggest giving some personal input, though. Add your own thoughts to the links and why you have chosen those particular links for your post.
Video or photo posts
If you like browsing the Web for videos and photos, then you can turn this hobby into creating content for your niche blog. Before anything else, do make sure that the photo or video that you would be using for you post is somehow related to your niche. Once you have decided on a video or image, you can put it in your post and then write 3 to 5 sentences about it. Make sure you use keywords when writing those few sentences. Oh, and make sure that you are not violating any copyright laws when posting the video or photos.