I realize that I just posted a feature on a free webinar yesterday, but as I said in my previous post, I am loving the idea of being able to learn for free online. Free webinars are one of the hottest things going on today, and I hope that you will take advantage of these whenever you can. If you have the time, I suggest that you attend the free webinar that Pat Gage is conducting on the 6th of April, 6:00 PM PST. If you don’t – well, make the time!

The free webinar is titled “How To Use Social Media To Grow Your Business Without Spending A Ton On Advertising.” Now doesn’t that title provide you with enough motivation to attend the webinar? Here’s some information on Pat Gage in case you want to know more about him:

Pat Gage is an expert web 2.0 and is to give out strategies to use Web 2.0 to grow your business in times to come. Pat Gage will also offer helpful tips to increase the traffic of your website or blog and he will also tell the method to acquire free content for one’s social media blog or website.

Pat Gage will provide effective tips on how to get followers on twitter and how to attain your videos on first page of Google, and other important tips regarding SEO and Internet Marketing. Pat Gage will also share the beneficial secret of getting connected to the businessmen in LinkedIn during the seminar. The other aspects of Web 2.0 that will be covered during the seminar are how to send bulk emails to a list of friends, how to build your list by offering free videos and the importance of Auto-Pilot. He will also explain how Facebook, Twitter and Myspace help in improving the business.

What are you waiting for? Visit Info Seminars Club and learn your way to business success!

The Contextual Partnership Plugin For WordPress Provides Free Advertising To Help Promote Your Blog & Get You Noticed…

If you’re looking for an effective solution to help get your blog noticed then the Contextual Partnership Plugin for WordPress bloggers could be well worth consideration. Perhaps the most attractive aspect is that there is no cost involved.

According to the developers the plugin is designed to;

Drive more targeted visitors to your blog (or blogs) by strategically linking your blog to and from other bloggers participating in the network. The exact method used to achieve this remains confidential but apparently it’s not a basic reciprocal link exchange – nor the more common 3 way linking arrangement often seen between bloggers.

Enhance the user experience for your blog visitors by providing them with links to other high quality blogs for further information on subjects of interest (and it can do this without you actually loosing the visitor which is a great feature).

Indirectly increase your search engine rankings by building highly relevant incoming links to your blog for keyword terms you define, related to your own niche market.

Not a bad indirect benefit at all.

To better understand how the network works, first you need to know what a “contextual link” actually is. A contextual link is simply a link “within content” of a blog post and “within context” of specific keyword terms in that post. For example the term “dog training” found within a blog post becomes a link out to another blog (related to “dog training”) within the network. Contextual Links are found all over the internet – bloggers interlink their own pages contextually, there are paid advertising programs that allow you to place contextual advertising links and earn per click, and bloggers naturally link out to other websites they find useful “contextually” as well.

This is the key to the “Contextual Partnership”. When you install and setup the WordPress Plugin, you’re asked to provide the URL’s you wish to advertise on other partners blogs, and the keyword terms you want those blogs to use to link back to your own. When a match is found within the network for the keyword terms you provide (and assuming it meets with the Contextual Partnership’s strategic linking methodology), a link back to your blog is assigned, and your account has a credit removed.
The amount of credits your account holds appears to be directly related to the number of links you’re providing to other partners in the network for the keyword terms they themselves are looking to use to advertise. Apparently for every link you provide for another partner, you earn 1 credit. That 1 credit is then “cashed in” to assign a link back to your own blog from other partners whenever a match is found for your own keyword terms. So if you already have 100 posts in your blog, and each of those pages finds a match to provide a link to another partner, then technically you could receive 100 incoming links to your blog as soon as you’ve been approved to participate in the partnership. You also continually earn more points and incoming links as you continue to blog and add more posts just like you usually do.

That’s the basic overview and you’ll find more specific information on the plugin website including details of many features not mentioned here (like the ability to select specifically which blog posts you want to include – or nor include in the network)…

http://www.contextualpartnership.com

Uptake by the blogger community seems to have been extremely good and this new service looks to become very popular. In the first two weeks of launch the partnership already had over 54,000 individual places to place links throughout the network, and within the first 4 weeks over 10,000 advertising links had been allocated between network partners. This is most likely a result to how easy it is to actually setup the plugin and participate – it literally takes 5 minutes to install and setup – although approval can take anywhere from 24-72 hours depending on the moderation queue as only high quality blogs are accepted to participate to keep out the splogs and spammers.
This seems to be one of those services worth giving a shot for a few months, and by the looks of things the developers have some exciting new features in the pipeline to make things even more effective for partners in the future.

You can find out full details and download the plugin below…

http://www.contextualpartnership.com

Or alternatively you can download the plugin directly from WordPress…

http://wordpress.org/extend/plugins/contextual-partnership-link-exchange-plugin/

Logical Media is one of the innovative services that pay for ad placement within blogs. Do you have a blog and are you seeking a way to make additional money from the blog? Are you seeking a way to offset other programs with the use of ads? Through the registration with Logical Media, the blogger can have access to well-designed and functional ads, which are placed within the blog, earning the blogger money each time that a visitor to the blog decides to click on one of these ads.

As one of the top fifty affiliate networks in Website Magazine, Logical Media has reached a standard of customer service that many affiliate sites are simply unable to attain. Through the use of excellent placed ads, customer service and daily updates throughout the ads which are placed on the website, there are many reasons that you should consider Logical Media for marketing that can begin to earn you money from the moment you begin using the program.

With the added incentive that bloggers are equipped with, to earn twenty five dollars for signing up for the service, the blogger can begin to make money right away. With many other services, it seems that you are waiting weeks and even months for money to accrue within the account. However, with the instant twenty five dollars, just for signing up – you can begin to see an immediate profit!

With an easy to set-up and user-friendly interface, you can be up and running within a matter of minutes. Through the information which is provided and targeted keywords, ads will be developed that will be suited to your blog, your readers and your genre.

There are many other services which are offered to bloggers, in addition to the paid ad placement that can be taken advantage of throughout the blog. Through the use of valuable referral programs, in which the referrer can earn up to five percent through each referral and the real-time reports which the blogger will have access to, there are many ways that the blogger can learn to better the site – All while getting paid!

There are very few other paid ad placement companies that offer a high sign-up bonus. With the twenty five dollars that is offered to new customers you can begin to see your account move upward, through each click which is made on the ads placed within the blog. Are you seeking a program that enables you to track these movements in real time, while making real money? If this is the kind of program that you think would work for you, consider Logical Media, as the services offered are one of the many reasons more bloggers are choosing the company.

When it is time to get paid, bloggers always get paid on time, and the right amount. Through the use of intricate bookkeeping, bloggers are kept happy with accurate payments, regular payments and a variety of methods which are used to complete payments to bloggers that have signed up for the program. A reliable way to monetize your blog, more and more bloggers are choosing Logical Media.

Ever been bored at the top, well then you are not alone for many of the world’s executives who are located just below the radar aren’t as visible as they should be. Being the people behind the scenes of the world’s richest and most famous people isn’t easy and you know it. Sometimes you feel as if you are not rewarded enough and all the glory goes to your boss who is always the one who ends up presenting your report.
Have good credit yet shun using credit cards? Then now might be the time to try for they are being offered at so minimal requirements as is you get them free. Being a top executive means you have been working hard and doing your job for a long time. It also shows you have principle and then why not prestigious credit cards to reflect your standing in business like Amex Platinum Cards. Pamper yourself and get something back from all your hard work by getting some of the best credit card deals on the planet that allows you to manage your cash properly, credit cards are safe and easy to use, you also lose the risk of theft wherever you go. Keep safe and be safe.

Now, more than ever, businesses are feeling the crunch of the times. It was so easy to be overly optimistic in December, when the year was ending. The rationale of many people was that, a new year brings new beginnings. Things can only get better, right?

But did you see Circuit City closing? How about Timberland? Not to mention many other smaller companies closing shop because of financial reasons.

This does not mean, however, that your business has to close as well. In fact, you can even bank on the economic troubles as part of your selling point. Instead of painting the prettiest picture you can come up with, you might want to stick closer to reality and use that picture to convince people to buy. When doing so, however, you should bear some things in mind.

One, do not lay it on too thick. Everyone knows how hard the times are but it does not mean that you should dig too deep to make a connection between “recession” and your business or product. If your business is related to the financial sector, then yes, you cannot avoid talking about the recession but let’s say you sell meat products – you really can’t go around using big words such as financial planning and relate it to what you sell. Don’t force it.

Two, find the right approach. This is to counterbalance the first point. Going back to the example above, the meat products store…instead of throwing around big financial terms, why not stick to something that your customers will understand? Something like value for their money? Make your sales pitch revolve around this idea and cash-strapped people will flock to your store.

Got any other sales/marketing ideas banking on economic woes? Why not share them with us?

Just to recap the tips that I gave in the last post…when choosing Christmas cards to send for your business, remember to bear in mind these three things:

1. Do not be a scrooge.
2. Be careful with your sense of humor.
3. Be sensitive to your customers’ religious beliefs.

Here are some more things you can bear in mind for your business Christmas cards.

Do write a personal note inside the card.
If you decide to get store bought Christmas cards, there will be messages written on the inside already. However, what you want is to make your customers feel your personal touch and that is why you have to add at least a short note of your own. If you have time to write it yourself, that would even be better.

Do use a company stamp.
Remember that one of the reasons that you are sending out Christmas cards is to help promote your business. As such, it would be good to include information about the company in your Christmas cards. To make it look professional, have a company stamp made which contains all the pertinent info – business name, address, contact number, web site, and email. Alternatively, you can print out small labels which contain the same information. Just make sure you use high quality paper and ink when printing out these labels as the last thing that you would want is to make your card look tacky.

I hope that I convinced you to send Christmas cards to your clients with my last post. I really think that it is one way of keeping in touch with them in a genuine manner. Here are some things that I believe you should bear in mind when choosing Christmas cards and sending them out.

Don’t be a scrooge.
There are Christmas cards and there are Christmas cards. What I am saying is that you can probably buy Christmas cards for dirt cheap but the quality might suffer. How would you feel if you received a card that is obviously of poor quality? I need not explain further, do I?

My point is that you should go for the best quality cards you can find. If needed, you can have your own printed out. The impression that this will impart to your clients is worth the extra that you might have to pay.

Be careful with “humorous” Christmas cards.
Between friends, naughty and humorous cards will probably not be a problem. However, if you are sending out cards in the name of your business, I suggest playing it safe. It is not really business-like to be sending out cards with a naked Santa on them, right? Well, unless your business leans towards that nature, that is.

Be sensitive about beliefs.
There are two things that you should be careful with on most occasions – religion and politics. When sending out Christmas cards, do realize that not everyone shares the same beliefs. If you are unsure as to what faith your clients may have, stick with the generic themes – Happy Holidays and the like.

(more in the next post)

When I was a child, one thing that I looked forward to each Christmas was the chance to send out Christmas cards. There was no email back then. We had to go to the bookstore to pick out the cards, write on them, and send them through postal mail. I would almost clap my hands in glee as I picked out special card for each person I wanted to send one too. It was like a ritual for me.

In these days where email and other electronic means of communication are the rave, it is quite rare to see people going gaga over Christmas cards. However, I would like to challenge you to think of ways that sending out Christmas cards would benefit your company. In one way, it could be a marketing technique. Having Christmas cards – “real” ones and not the electronic kind – made and sending them out to your customers is a great way to personalize your business!

If you are thinking about the cost, why don’t you just add it to the total cost of your marketing plan? After all, you are already probably setting aside a certain sum for marketing activities. Just add Christmas cards to that. The time, money, and effort that you spend on Christmas cards will definitely be worth the results. This is especially true if you place high value on building relationships with your clients – which is always advisable. If I were you, I would get those cards printed now and send them out asap.

That does not sound particularly attractive or glamorous, does it? Don’t shut me off though – hear me out and you might think differently of placemats before the end of this post. I actually got the idea for this post from Small Biz Survival – same place where I found the simple article on accounting for small businesses. In his post, the blogger highlighted the idea of perceiving common everyday things in different ways. It’s kind of like the “glass half full or glass half empty” thing.

Anyway, he shared an experience wherein he saw placemats being used for ads:

I’m from a big town. 300,000 people live within 14 miles of me. It’s almost the smallest town I’ve lived in.

When I look at a placemat like this, I think “small town.”

It’s an advertising medium designed for people without access to or budgets for large media. It’s an advertising medium designed for diners and cafes and pizza joints rather than steakhouses and chains. It’s an advertising medium with instant gratification for local businesses. (“Hey, I just saw your name on the placemat.”)

I saw this placemat last week in my big town. It was in a diner, yes. And it got me thinking.

What if you used a placemat to drive traffic to your business’s website?

Indeed, what if you used a placemat to advertise your web site? I think it is brilliant – whoever thought of doing this should be given an award or something. For small businesses operating in a relatively small area, placemat ads would provide wide coverage for a relatively small cost. What do you think?

I think that the previous post was pretty convincing, wasn’t it? What better motivation than considerably less cost for marketing? Of course, there is always a downside to everything and email marketing is not exempt from this. I am not out to dissuade you from utilizing email for marketing purposes – far from it. I just want to provide an objective point of view as much as possible. So here we go with the potential disadvantages of email marketing.

I have mentioned this before – email can easily become spam. I am sure that you have had your own experiences with spam. You probably dislike spam with a fervor – just like any other individual. However, this topic is not as clear cut as we would like it to be.

What constitutes spam? For some people, spam is basically any unsolicited email. And they take action against this kind of activity. Now, if your emails are unsolicited and sent in bulk – and this would seem to be the route to take for email marketing – you just might find yourself being labeled as a spammer.

This is one complexity that you have to consider when choosing email as your medium for marketing. One way to avoid being labeled as a spammer would be to include a double opt-in method. Wikipedia describes this as “a method which requires a potential recipient to manually confirm their request for information by clicking a unique link and entering a unique code identifier to confirm that the owner of the recipient email address has indeed requested the information. Responsible e-mail marketing and autoresponder companies use this double opt-in method to confirm each request before any information is sent out.”