The technology has been around for so long that it has managed to evolve as a primary business tool for communications. Known mostly to support and call centers, VoIP has gone mainstream saving businesses the much needed cash that hard to come by in today’s economic downturn. From high-end hardware based VoIP that has dedicated hardware designed to work similar to the private branch exchange systems of days past to more affordable soft-VoIP or software-based VoIP that uses emulators presenting the communications interface through the computer’s monitor.
Communications is one of the most expensive costs in a business and what better way to save than to use the existing internet connection for the same purpose. VoIP for business allows the downsizing of the communications infrastructure that used to cost businesses thousands of dollars turning to the ever present internet for communications that with the addition of a mic and speaker system turns into a more profitable investment.

Just because you run a relatively small business does not mean that you cannot have relatively big clients. After all, size can be a matter of perspective. Then again, what if you really operate on a small scale and yet you believe that you can provide a beneficial service to an establishment that operates on a much larger scale, say a government agency or some other private institution? Will this partnership even be possible?

The good news is that yes, it is indeed possible for a small business to cater to the needs of much larger entities. The trick lies in finding the right channel of communication in order to get your message across to the larger entities. If you have not heard of the Small Business Administration’s Business Matchmaking, then it is about time that you did. This program is intended to give a lending hand to small business owners so that they can build contacts that can open wide doors for them.

InYork carries this story:

Presented by SCORE, Hewlett Packard, and other private companies, Business Matchmaking is a series of regional events that bring corporate and government buyers to small-business owners. Since the program began in 2003, business owners have landed more than 20,000 appointments with key government and corporate officials from hundreds of major corporations and agencies.

The best thing about the activities under this program is that they are free! You only have to make sure that you have your killer pitch ready. You never know, you just might land yourself a big fish soon.

Don’t overlook the importance of PR
According to the Business Week article, PR is a large part of blogging. This, I think is one of the strongest points of blogging. It provides an easy and convenient way of communicating with your clients. They can leave comments without going through the normal channels of communications (e-mail, phone calls, snail mail, etc.). Your part is to address these comments as fast as you can and as effectively as you can. The idea is to deal with the comments in real time without neglecting any of them. If you decide to forget all about the interaction between you and your customers through your blog, then you might as well forget about corporate blogging. Not only will you be wasting a very good feature that blogging is offering you but you will also risk negative publicity.

More importantly, place high value on full disclosure
Don’t try to hide your intentions when you do your marketing through blogging. More likely than not, you will end being found out and everything will blow up in your face. If you want to pay bloggers to create buzz for you, then do not hide the fact. Who is to say that your strategy is faulty anyway? As long as you do not try to dupe people and your intentions are made clear, you’ll be alright.

In the last post, we talked about two things that you may want to consider with regard to corporate blogging. Just to recap, they are:

-Bloggers should be trained in their task and they should know their limitations
-Fake blogs are not always the right way to go and there are risks associated with them.

Let us look at some more considerations when it comes to corporate blogging.

Consider tracking blogs
This means tracking other blogs – not your own corporate blog – that may be following your own blog. This would mean that someone in your company – it could be you or someone else – should spend some time in finding out the buzz going around online about your company. Why is this important? Because you can find out relevant information from the actions of others online.

Case in point: Big Blue is testing advanced technology called Web Fountain, which analyzes billions of postings to see if they predict spikes in consumer behavior. Last year, Web Fountain plumbed the blog world for buzz on books and then compared it to sales data from Amazon.com. In about half the cases, researchers could predict the sales growth that would follow the buzz.

This was an example provided by Business Week. If you can use your blog to predict sales growth to a certain degree, why not take advantage of that possibility? More so, you can find out what your customers and clients think about you and your services. Read other blogs which may have mentioned your company or your service or product and see if there is information that is relevant to you.

Photo courtesy of sgis

Blogging is one of the ways to exploit the way that information is being spread all across the world today. Corporations and big businesses who pay large amounts of money to people who do their public relations work can actually save considerable amounts just by engaging in blogging. Here are some thoughts on corporate blogging that can make the whole process easier and more streamlined.

Bloggers should know what they are doing
Just as PR people are trained for their jobs, people who blog for the corporate business blog should know the ins and outs of this task. It does not mean that they have to go to blogging school (if there is even such a thing), it just means that each blogger should know what the limits are. Corporate blogging is a bit more sensitive than personal blogging as the former is basically representing what the company is all about. One misstep can cause the company a lot of damage.

The idea is for your company to have a clear set of rules and guidelines when it comes to blogging. In this way, you can prevent any mishap from happening. You can even use your PR department for this.

Fake blogs may not be the best option
What exactly is a fake blog? They are still blogs, make no mistake about it, but what happens is that this kind of blog is basically set up by the PR or marketing department solely in order to promote a specific product or service. The person behind the blog is not real. This happened a year or so ago when Sony created a fake blog under the pretense of a teenager who wanted a PSP for Christmas. The results? People were outraged. Blogging is based on the principle of authentic information. Engaging in fake blogs is very risky and just might ruin your foray into the blogosphere.

(to be continued)

For those of you who ventured into corporate blogging early on, you might have already read this book. It is not really new – it was published in 2006 – but still has retained much of the edge that it had when it first came out.

Written by Debbie Weil, the book’s full title is The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right. Indeed, this book not only provides you with the knowledge you need about corporate blogging but also gives you practical tips on how to do things the right way.

I like how Debbie opens the book with 20 questions that any corporate executive would probably have with regard to blogging. With this kind of opening, the book is perfect for the business man who has heard tons about blogging and yet does not really understand the whole concept. In this manner, Debbie provides quick knowledge and quickly eases the fear of the unknown at the same time.

It does not end there, however. The book provides in depth analysis of the issues that a business might face if it, indeed, decides to join the corporate blogging bandwagon. In addition to that, readers would find tools and ideas on how to go about the business of blogging for the corporate setting.

Just because something is not fresh off the press does not mean that it is old and outdated. The Corporate Blogging Book is a good place to start if you are still vacillating on whether or not blogging is the way to go for your business.

Assumption is the mother of all mess ups, so they say. I’ll go out on a limb here and assume that you have an idea who John Chow is. After all, he has been making huge waves in the blogosphere in the past few months. Now, just to make sure I don’t make wrong assumptions here, let me tell you a little bit about John Chow. He established The Tech Zone, which provides information on hardware news and reviews. He also established TTZ Media Network, which offers shopping and price comparison services for web publishers focused on technology. His site, John Chow dot com, gets an astronomical number of views each day as he offers a myriad of advice on how to make money online. Get the picture?

Just the other day, he posted an entry on his blog business structure. Though it is specific to his case (he lives in Canada), it could very well be useful for other bloggers who need advise on the matter of income through blogs and taxes. His main point is this: if you earn money through your blog, then you have to pay taxes on it. There is no doubt about that. He goes on to point out that in the eyes of the law, the person behind the blog is separate from the blog as a corporation itself. This, according to him, is the key to making some savings on taxes.

His entry does make a lot of sense and bloggers all over the world are realizing this. Though not everyone is a John Chow fan, you might be able to make use of the points he is presenting.

Everyone recognizes this name brand – Marks and Spencer is a high street retailer that has been around even before the Internet changed the models of many businesses. They have made it big and they know it. Yet the people behind this successful business are not content in resting on their laurels. In fact, they are open to the realization that times change and that with it, they could also make some adjustments.

Take for example what they did early last year – they focused their energies and creativity into strengthening their web presence. They may be a big business entity but they still gave huge importance to the strengthening of their online presence. It is true that they did not really focus on using a blog to do this, but the idea is similar – they restructured their already existing web site in order to increase sales.

What prompted them do work on this project? According to their figures, their online sales increased more than four times above their shop sales! Now this sort of increase cannot be ignored, no matter how big your business is. They, therefore decided to put more effort into online presence as it would translate into more sales for them.

How is this relevant to you? Whatever the size of your business may be, the guiding principles are the same. You want to increase your sales and hopefully one day become like Marks and Spencer. It is always good to look into what the big businesses are doing and learn from them.

Some people involved in business or corporate blogging have long wanted some sort of standardization or organization when it came to this particular activity. Reasons vary, of course, depending on the individual or group. Earlier this month, there was some activity regarding an organization for corporate blogging. Reactions have been mixed – some welcomed it although some just didn’t seem to care.

For your information, here is some information on the newly formed Blog Council. It is up to you what to do about it. I have pasted the press release from their own site:

The Blog Council, a professional community of top global brands dedicated to promoting best practices in corporate blogging, officially launched today. Founding members include the leading companies from a diverse range of business sectors: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.

The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.

“Major corporations use blogs differently while abiding by the same rules and etiquette,” said Blog Council CEO Andy Sernovitz. “Individual and small-business bloggers don’t face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound ‘corporate.’ And we have to learn to do it live, and in real-time.”
Representing thought leaders from corporate departments as diverse as corporate communications, global communities, marketing and customer service, the Blog Council’s advocacy role functions as a collective voice in support of responsible, ethics-based corporate blogs. Other issues the Council will address include:

• How do global brands manage blogs in more than one language?
• What do you do when 2000 employees have personal blogs?
• What is the role of the corporate brand in a media landscape increasingly geared toward consumer-generated media?
• What is the correct way to engage and respond to bloggers who write about your company?

“Every major corporation is struggling with the question of how to use blogs and engage the blogosphere the right way,” said Sean O’Driscoll, General Manager, Community Support Services for Microsoft. “The Blog Council brings together precisely the people who need to explore these issues together, in a productive and private networking environment. We can work together to develop model policies that set the standard for corporate blogging excellence.”

In the last post, we talked about how important it is to befriend other bloggers. We talked about the importance of building your own social network of bloggers. For this post, let’s look at some details on how you can achieve this.

Communication
This is important in most any undertaking, but most especially when it comes to building your own social network. Bloggers always welcome comments. When you do get comments, however, do not just sit there and enjoy them. Make sure that you reply to these comments. You can do this in two ways – either e-mail or reply to the comment through the blog. You can even go one step further by writing a post on the comment. The important thing is that you make your readers know that you appreciate and value their comments.

Link, link, link
I am sure you browse other blogs a lot. If you stumble upon a blog that catches your interest and is, at the same, relevant to your own business blog, link! This will encourage to link to your blog as well.

List ‘em down
Actively look for blogs that are relevant to your own business blog. Do this on purpose – aimlessly surfing the Net is not the way to do it. Search for specific topics and then list down the blogs that you want to link up with. Make sure you visit them regularly and be active as well. Post comments, interact with the bloggers, and build relationships.