Is there such a thing? There better be! Otherwise, why would readers keep coming back to specific blogs? Why choose a certain set of blogs to frequent if you could find the same content, presented in the same way, from anywhere else? I think that blogging showcases the uniqueness of the blogger and this is one of the main reasons that the activity continues to thrive despite the large number of people engaging in it.
So the question is this: Are you blogging in your own unique way or are you merely copying what others are doing?
If you are not sure, then take a step back and analyze how you go about your blogging. There are many ways by which you can be unique about it.
First, take a look at your content. Naturally, if you blog about a specific product or service that you offer, you already offer something unique. But more than what your business has to offer, you can add relevant content that does not solely focus on your product. For example, you sell vacuum cleaners. You can’t very well always write about them. Instead, it would be good to throw in posts about housecleaning tips and the like from time to time. Your customers would certainly appreciate that. More than the idea, though, you can put a twist to the entry by adding your personal views on the matter. You can talk about your own opinion and experiences – that in itself adds something unique to your blog.
Second, take a look at your style. Style is something that you develop on your own. You would, of course, be influenced by other things such as blogs that you read yourself. Yet in the end, it is your own personal touch that should emerge in your blog.
How else can you make your blog unique?
Originally posted on June 21, 2008 @ 11:59 pm