Some Promotional Strategies
In the last post, we took a look at the 4 P’s of marketing. In this post, we are going to take a deeper look at the last P – promotion. Actually, I just realized that for some people, marketing is all about the promotion. While this may be true to a certain degree, we cannot overlook the planning that goes before promotion. That was discussed in the previous posts. Now what are some of the strategies that you can employ when it comes to promotion?
There are actually a lot of strategies to choose from. Here are some of the most common ones, which have been tried and tested:
• advertising media
• print media (newspaper, magazine, classified ads, Yellow Pages advertising, brochure)
• radio
• television
• networking
• business cards
• tee shirts, hats, buttons, pens
The question now is which strategies to employ. One thing that I should emphasize from the beginning is that you should not limit yourself to one option. These strategies could actually work together and indeed, the results may be better if they are combined. The idea is to be able to identify clearly which strategies will be able to effectively reach out to your target market. This means that it has to be clear in your mind who your target clientele is. Once you have this down pat, then you can pick out the strategies that will most likely cater to these people. The next step is to focus on these strategies and to develop materials and other necessary resources in order to implement your plan.
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By Marketing BEEP on November 4, 2008 6:43 am
I agree that most people focus on promotion when it comes to marketing, just because that is where it seems like the point of contact that sales are coming from. The promotion is the last thing you do before you see the sales roll in; the pricing and the product considerations are a thing of the past by the time you see sales. I think that it’s easy to forget about all the work that went into the product before you even had anything to promote. I think it’s just a sequence of events, or a timeline, that people aren’t even aware of.
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