Push And Pull In Promotions
We have been talking about a lot of P’s – here are more of them. In marketing theory, there are two promotional strategies in the broadest sense. These are Push and Pull. Let’s take a look at them.
Push
When we say that something is a push promotional strategy, you utilize your sales force to engage in activities that will create a demand for your product or service. What happens here is that you go directly to your consumers to get them attracted to what you have to offer. Though I said “directly†I do not mean that you have to get in touch with your customers yourself (although this is part of the strategy). In fact, you can “push†your product or service to wholesalers, which are the first line of people between you and your customers. They can then push the product to retailers, who in turn promote it to the end users.
Pull
The other P in promotional strategy means that you focus your efforts on advertising in order to build up a demand for your product or service. Notice that advertising plays a very big role in this kind of strategy. Naturally, this strategy could mean that you would have to spend a considerable amount of money, that is, unless you can find a way to advertise for free or for almost no cost.
So which one is better? I don’t think that one can be simply labeled as being better than the other. Which strategy you employ would depend on various factors. Either one works well if implemented properly.
[...] can even associate the sudden climb of the stock market for a day. Apparently short-lived, it shows how certain developments affecting an economy can [...]
By Pro Blogging » » Obama’s Win in All the Blogs on November 7, 2008 9:10 am
[...] one is spared from worrying about touching their money or even making calculated investments. The fact remains that if you want proper disbursement and monitoring of your cash flows while [...]
By Microaxis Widgets for the Financially Alarmed | Widgets Blog on November 12, 2008 3:59 am
[...] right now are bound to increase at some point and hence, the philosophy or proper reading of stock market trends has to be done. Not all people can do this alone. You still need the aid of an actual broker to [...]
By The Philosophy of Wise Investing in Crisis at Definition of Philosophy on November 15, 2008 4:28 am
it is good to invest in the stock market but you must be very careful and not speculate on rising stocks.:”*
By Chloe Davies on August 2, 2010 12:57 am