Everyone recognizes this name brand – Marks and Spencer is a high street retailer that has been around even before the Internet changed the models of many businesses. They have made it big and they know it. Yet the people behind this successful business are not content in resting on their laurels. In fact, they are open to the realization that times change and that with it, they could also make some adjustments.
Take for example what they did early last year – they focused their energies and creativity into strengthening their web presence. They may be a big business entity but they still gave huge importance to the strengthening of their online presence. It is true that they did not really focus on using a blog to do this, but the idea is similar – they restructured their already existing web site in order to increase sales.
What prompted them do work on this project? According to their figures, their online sales increased more than four times above their shop sales! Now this sort of increase cannot be ignored, no matter how big your business is. They, therefore decided to put more effort into online presence as it would translate into more sales for them.
How is this relevant to you? Whatever the size of your business may be, the guiding principles are the same. You want to increase your sales and hopefully one day become like Marks and Spencer. It is always good to look into what the big businesses are doing and learn from them.
Originally posted on January 12, 2008 @ 1:29 pm
