Indeed, one of the biggest hurdles when it comes to business blogging is time. Time is gold and it cannot be wasted on having to come up with blog posts when there is a business to run – or can it? There are various aspects to look when it comes to this point.
First, if big business CEOs can find time to blog, why can’t small business owners do so as well? Second, how much time does it really take to come up with a blog post? More so, how much time does it really take to maintain a decent business blog?
Let’s look at the first post. To be honest, I think that writing for a business blog is a simple thing – you either make time for it or you don’t. That is not to say that it is easy but the fact is that if a person really wants to make full use of what a business blog has to offer, he would find the time to work on it.
This brings me to the second point – coming up with a blog post does not have to take such a long time. This is dependent on what you write and how you write. Perhaps the misconception lies in the idea that you have to come up with profound written work for a business blog. I like how Chris Baggott phrases it:
The most common misconception that business bloggers have is that they think that blog posts have to be really thoughtful…like they are going to have to spend hours crafting some deep insisght into the state of the Automotive Industry all the time. This is just plain WRONG.
My point is that in Corporate Blogging the Best Practice is to just talk about your day. Talk about your business, your inventory, your customers, your likes and dislikes…..just don’t over-think it.
In other words, easy does it!
An additional point before I end – if you don’t have time to blog all the time, involve your employees! Ask them to contribute to your business blog and see how much time you can save.
Originally posted on April 13, 2008 @ 7:07 am
