As you plan your business, you need to take a look at a lot of things, many of which we discussed in the previous posts. Another thing that you should consider carefully is your business name. If you think that a business name is not that important, then you should think again.
Your business name just might make or break your business. Here are some things to consider when coming up with your business name.
Think long and hard about the suitability of the name. After all, this is the name that potential customers will see when they first encounter your business. More so, this is the name that you will have to stick with for the rest of your venture. As such, make sure that you like the name.
Know the rules. There are laws and regulations governing businesses. Make sure that you know what your state requires and what is not allowed. Having this knowledge will spare you from going through the whole process once again if you, by any chance, end up with a name that is not allowed.
Consider your image. What kinds of customers do you want to attract? Do you want to attract the traditional types? Or maybe you want to deal with the more unconventional types? Choose a business name that will suit the kind of clientele that you are targeting?
These are only some of the things that you might want to take into consideration when coming up with a name for your small business. If you have other tips, why not share them with us?
Originally posted on July 25, 2011 @ 9:05 am