Your business is having a rough week and so are you. All you want to do is curl up under the bed and hide. If you do have to go out, you tell everyone you meet how terrible things are. You’re just blowing off steam and it doesn’t hurt anything, right? Wrong. One of the most important business principles is to act like your business is doing well no matter what.

After all, if you aren’t doing well and people know it, they’ll be less likely to use your services or buy your products. They’ll wonder if you’ll be around to stand behind your satisfaction guarantee. They’ll ask themselves if you’ll do the best possible work you can do if you are worried about finances.

Instead, put a smile on your face and tell people you are doing great and so is your business. You may just find that after you say this a few dozen times that it’s really true. After all, who wouldn’t want to have such a gung ho, positive person working on their project or selling them the things they need?