We have taken a look at several things that you have to avoid when working on your business blog. Always remember, the idea is to think about your readers and how you can entice them to continue reading your blog. Here is the last installment for this mini-series.

Stay away from the pop-ups.
I honestly do not understand why people would want to use pop-ups for their blogs. Pop-ups are things that the average person does not appreciate. There is nothing more to it – pop-ups are a nuisance. Why would you want to use pop-ups for you site when they would probably just turn your readers off? If you want to get their attention, find some other means to do so but stay within your page and avoid having other windows jump into their faces.

Find a good balance between being personal and businesslike.
If you are having a hard time with this matter, try to go back to the basics. Why are you blogging for your business? The chances are that you are trying to reach out to your customers, both potential and existing. If this is the case, you want to maintain a professional front while at the same time, presenting a more personal face/personality. Just make sure that you do not lean too much towards one side. Be too professional and aloof and you risk turning away customers. Be too personal and overshare and you risk losing professional credibility. At the end of the day, you know what is best.

Photo courtesy of nedward.org