I’m a fan of using advertising in different ways. People are quite media literate these days, so old style advertisements are quickly losing their affect.
One thing that always works to get people is the feeling of doing some good. There are a couple of sites that have harnessed that (in partnership with advertisers). You should look at how they’ve set up this concept. Often, people will click through just to be certain that the advertisers contribute money, and that’s when you can appeal to them right from your own site.
One example is here:
www.ecologyfund.com
Posted in Business, Marketing by Frank on April 15, 2006 at 1:51 pm | Leave a reply
A new poll released says that 6 out of 10 Americans find the tax system unfair.
The Poll
Remember, even if you have just filed your taxes for this year, it is never too early to start planning for next year’s taxes. Save every receipt. Plan out your use of every deduction.
Avoiding your taxes until the last possible moment only ensures that you won’t get access to the same deductions that others use. So, don’t be the one complaining that they got screwed on their taxes. Think ahead.
Posted in Business by Frank on April 15, 2006 at 1:37 pm | Leave a reply
If you find yourself getting bogged down with daily communications at your job and unable to actually accomplish your work, one idea that has worked for me is taking a page from governments.
Most government offices have a standard response time. They might aim to respond to a telephone call within 2 hours, an email within 1 business day, or some pattern like that. While this fact has caused many of us frustration as we waited to hear back, it doesn’t have to be that way.
There are three general levels of importance for communication in the office:
1. Items that require immediate action.
2. Items that require action but it doesn’t need to be immediate.
3. Information items requiring no action on your part.
While the first level of importance needs to be answered immediately, it’s surprising how much time many of us spend working in the other two levels. Setting aside time during the day for these lower two categories lets us still resolve them, but by keeping to that set time, we don’t let those two categories eliminate our ability to work on other projects.
While this approach doesn’t work in all jobs, it’s one that can be easily adapted. If you can’t finish all of your communications in an hour or two, instead try to set aside an hour or two without communications in which you can accomplish work without interruption.
A colleague of mine refuses to check her email or voicemail for the first hour of every day. She uses this time to start the day with a burst of productivity on bigger projects. After that hour has passed, she gets back into communication with the rest of the world, but for that one hour, she guarantees herself productive time. This ensures that even in the most hectic days for communications, she’ll still get some of her longer-term work done.
Posted in Business by Frank on April 15, 2006 at 1:33 pm | Leave a reply
While many business owners focus on cash flow, the view on debt is often one of willful neglect. Here’s a recent article of mine in The Working Investor, which conveys a different view on debt management. While this might not be the path for everyone, it’s good to know all of your options before you choose your individual path.
Working Investor Article Link
Posted in Business by Frank on April 15, 2006 at 1:32 pm | Leave a reply
As much as banks can seem like unfriendly territory for the average small business person, you need to take the time and realize that they really, truly aren’t there to get in your way. While banks, like any other company, will have their share of individuals who are far from helpful, most people at the banks want to work things out with you. Here are a few tips to remember in order to make your times at the bank less painful:
1. Listen to what they say before you react: Often, bankers need to get certain information before they can proceed with a loan. If you don’t have that information it’s easy to get frustrated. However, getting frustrated only makes the encounter less pleasant on everyone’s part, and can make the bank employee less inclined to help you. So, listen to what they say first. Take a few moments to ask questions. You’ll find that listening and asking can get you a lot further than yelling.
2. Banks are run by people, and rules can be less strict than you think: Often, judgements on interest rates and whether or not to grant a loan have at least some input by the banker you work with. Take the time to be nice to them. You definitely don’t need to bribe them, but some kindness and a coffee will get you more results than impatience.
3. Read what they give you: As much as the documentation that you’re given might seem tedious and boring, I’ve seen enough bank errors made out of ignorance that I want to emphasize that reading the papers are not optional. Errors made regarding your money tend to be a pain in the ass at best, and very expensive at the worst. So read everything they give you, and then read it again. If you know the rules of how things work with the bank, you’re much less likely to make a mistake that will cause you problems.
Posted in Business by Frank on April 15, 2006 at 1:32 pm | Leave a reply
You’ve found your dream job and you’re moving on. You don’t need to care about the job you’re leaving behind, right? Actually, you should care about your old boss and your old job for several reasons:
* You may need a reference in the future.
* You may find out that you don’t like your new job and you want to go back to your old job. (I know it seems impossible, but you never know how the new job will turn out.)
* You may end up working with former bosses or co-workers in the future if they move to your new company.
So, how do you quit your job? Always write a letter of resignation that is professional, polite and says something good about the job. Thank your boss for the opportunity to work for the company and mention how much you enjoyed your job or the work environment. Be sure you give at least two weeks notice and offer to answer any questions about projects you are currently involved in. Try to wrap up all your loose ends. And never say anything negative during your exit interview - stay positive.
Posted in Business by Frank on April 15, 2006 at 10:14 am | 5 opinions voiced
For the marketing enthusiasts, I have been making periodic articles as well. Just wanted to share with you my ideas on marketing, something that has amazed me through the years. Check out the link, thanks!
Market Penetration and Niche Marketing
Posted in Business by Frank on April 14, 2006 at 11:56 am | Leave a reply
Frankly, if you’re looking for grants for your small business, you shouldn’t hold your breath. It is probably more likely that you’ll win the lotto. However, it doesn’t hurt to apply for business grants if your company meets the qualifications. Places to look for grants are: state and local governments, women’s organizations, literacy foundations and the US government. Just remember, if you are a non-profit, you are more likely to qualify for grants than a for profit business.
If you don’t qualify for any grants, there are other options. Why not enter the UPS Small Business Contest for a chance to get free money for your business?
Posted in Business by Frank on April 14, 2006 at 11:00 am | Leave a reply
To head in a direction where the utmost good of any organization is of the extreme importance is the way organizations should lean towards to. With a unified vision and purpose, employees who are made aware of their various roles and part in the whole process are something that should be religiously followed. Giving meaning and importance to their roles, instilling the purpose of an employee’s existence in a well-structured organization will be the key to it all.
It is believed that the success of an organization will depend entirely on the efficiency of its components, with reference to the labor force and the available resources. Mixing them altogether to produce expected outputs will be the immediate priority for everyday operations and one faltering mistake will indeed leave a significant dead in terms of reliability and consistency.
On the part of employees, loving what they do and performing without bounds the expected outputs from them shall be their role in an organization. A labor force without commitment and dedication in contributing to the overall goal of an organization may as well be counted as factors that will eventually lead to both their downfalls.
Posted in Business by Frank on April 14, 2006 at 8:49 am | Leave a reply
Each employee will always have a dream of coming into his own and proving his worth at one point in time in any organization he may find himself in. Opportunities such as this come once in a lifetime and while these are rare occasions, once these events come, it will surely be given at a time where the full trust and belief that management has is solidified. It takes so much for an organization to gamble on giving power and responsibility to employees and much of this depend on maturity and performance of the individual.
The true test lies in actual implementation. Fluctuation and expected improvement as far as department performance is assessed shall be closely monitored and for sure pressure shall be at an extreme level to see how these candidates for higher responsible jobs can cope up with the challenge. Hence, the placement into power is just the start of a hellacious journey ahead for the people chosen and at any rate they should be up to the challenge if only to prove that they are truly worthy for the tasks at hand with planned results ahead of their tenure.
Posted in Business by Frank on April 13, 2006 at 2:59 am | Leave a reply