4 Tips for Marketing to Millennials

millennials tech savvy

This generation grew up with much more covert marketing tactics than previous generations. This means they’re both immune to many traditional marketing approaches and have the ability to tune out and depend on tunnel vision to get the content they want. They hate obviously promoted content, many can’t recall a time when they had to watch a commercial or listen to one, and they don’t appreciate being talked down to by … [Read more...]

Marketing Green Tech to Improve Business Relations


Sustainable technology may not only be good for the environment, but it can be a method in which your business could save a lot of money. It can also be a way to help your business make a lot of money. Many organizations have seen an increase in revenue due to advertising the fact that eco-friendly technology is used within the establishment. It seems the more grand the technology, the more of an impact it makes on … [Read more...]

Indra Nooyi: Amazing Asian Businesswoman

"IndraNooyiDavos2010ver2" by JeffBedford from Arlington, Virginia, United States - posted to Flickr as Indra Nooyi, PepsiCo CEO, Speaking at the World Economic Forum 2010 Annual Meeting. Licensed under CC BY-SA 2.0 via Wikimedia Commons. She's been listed on Forbes' World's 100 Most Powerful Women for the past eight years. Indra Nooyi, CEO and chairperson of PepsiCo, might be best known for her controversial … [Read more...]

4 Professionals Crucial to a Startup

professionals for startups

Think you have your dream team just because you’ve identified all the employees for your startup? Think again. Having the right contracted workers on your side is crucial. Otherwise, you might open yourself up to lawsuits, poor quality products, and trouble with the IRS. Starting a business is no easy task, and it’s not finished when you’ve made all the final employee offers. For example, business litigation isn’t … [Read more...]

North Korea Threatens to Continue Nuclear Activities

Just when everyone thought that the nuclear issue with North Korea had already been settled, the Nokors have now threatened to continue nuclear activities if the $25 million frozen at the Macau bank are not released soon. The said money was connected with regards to the money laundering issue conducted by the US Treasury Department at the Banco Delta Asia. Although a part of the frozen funds have been released, … [Read more...]