There was a time when traveling for business was reserved for only a few industries or positions. It was seen as a great perk by many and a huge handicap by others. For some, the thrill of visiting new cities, meeting new people, and getting paid to do it was a dream come true. For others, it means being forced to upset routines, take time away from family, and feeling bullied into missing out on big life events like a kid’s birthday or comped tickets to a local game. More →
A real estate agent is all about showing, not telling. This is becoming increasingly important in an age where technology is allowing buyers to check out a property in very minute detail well before a showing. While showings are still important and will never be obsolete, a more virtual world means that agents need to give buyers (and sellers) what they want. A blog can help bridge that gap. More →
Mobile audiences can account for a significant portion of your traffic and sales. Your company leaders might decide to make it easier for people to access your webpage through a wide variety of mobile platforms. However, it can be difficult to know where to start. Before you decide whether to offer a mobile app or website, you’ll need to thoroughly understand several factors: your consumer base, the frequency of their mobile usage, how your customers spend their money, and the types of features your business wants to give mobile users. These considerations will help your organization craft mobile content that is both relevant and useful to your audience.
How often will mobile users need to access your company’s mobile resources? Some companies invest thousands of dollars in a mobile app, only to have extremely low retention rates once their app appears on the market. In fact, a quarter of mobile apps are used just once before they are deleted from a mobile device, according to statistics collected by Localytics. Will your consumer base need to access your mobile resources multiple times a week or month? If so, then an app might be the way to go. However, if they only need to access your content occasionally, then your organization should examine a mobile site. More →
Thousands of people travel daily to business meetings, conferences, exhibitions, work training and other job obligations. Individuals in different professions such as engineers, sales professionals, executives and designers travel consistently for business reasons. Some people earn a living by traveling daily or weekly to perform job responsibilities. According to U.S. Travel, $452 million Americans traveled for business purposes in 2013, and approximately $265.5 billion was used for domestic and international business travel expenses. The 2013 study conducted by U.S. Travel revealed that the sources of travel spending was primarily used for food, public transportation, lodging, automobile transportation, retail spending and recreation expenses. More →
Are you an entrepreneur in the making, but you haven’t been able to narrow down your industry yet? It’s smart to go with a recession-proof niche, such as health care — or alcohol sales.
If you have a background in health care, or even a strong general management background, getting into the virtual care realm right now might prove to be very lucrative. It’s not a move you should take lightly, though.
Certain virtual health care activities appear to be thriving, such as online psychiatric tools or being able to chat with a doctor online. Others, such as gerontology, are still better suited to the “real world.”
The ideal person to get into this kind of small business has both managerial and health-care experience. Of course, if you don’t have a health-care background, you could partner with people who do.
Here are a few key reasons why health care and small businesses can easily go hand in hand: More →
Blogging is done across the globe by individuals and businesses. It is a way of communicating what is going on with the world. While individuals will talk about anything and everything, businesses use it as a form of marketing. They can share information about their business and some of their new products as a way to promote their product line more effectively. More →
Many niches and industries in the U.S. economy are fairly “recession-proof,” from pet pampering to alcohol. While these examples may be among the more lucrative enterprises you might pursue, don’t underestimate the power of your passion.
Not all small companies and entrepreneurs are necessarily business-savvy and knowledgeable about running a firm from the start. Sometimes it’s just sheer passion that makes them successful.
If your hobby is genealogy research and you want to create a business focused on family trees, maybe you should follow your heart. It might be easier and make more business sense to launch an SEO company (they’re one of the biggest, booming endeavors right now), but what if you don’t know anything about SEO? More →
Though a small but steady stream of Americans have given up their U.S. citizenship as a way to cut the ties between themselves and taxes, most of us would prefer a less extreme approach. Starting a business is costly at best, and in the US it can be extremely competitive, even if you’re in a niche industry.
In an ideal world, you have a small business idea you’re passionate about and that also happens to be stable and lucrative. If that happened to you, congratulations, because you won the entrepreneurial lottery.
Many small business success stories start by choosing the right product, service, or niche to focus on based on the security and potential for revenue. This is a wiser way to start your own operation. More →
There’s no denying that mobile and business have become completely entwined and reliant upon each other. Our mobile devices empower us to complete transactions and communicate in real time, which has freed us from the constraints of time clocks and offices.
Vertic, a digital advertising agency, predicts that enterprise tablet usage will grow by nearly 50% every year. However, companies need to think hard about their tech refresh rates, since processing speeds and operating systems tend to make large leaps in performance about every two years.
Here’s how to maintain the competitive edge with your company’s mobile technologies. More →